Many consumers in Alberta do not realize the wide range of choices when selecting their energy provider. Because of this, the big utility companies tend to be the default providers. But, they do not necessarily offer the best rates or services. In 2008, UTILITYnet became disillusioned with our municipal utility. Over the last 15 years, we invested significantly in creating a different business model, including building a regional network of 32 local community utility retailers. They offer Albertans the opportunity to save money and passionately champion local charitable endeavors by donating a percentage of their profits to worthwhile causes: the essence of what “LOCAL” truly represents.